The Diesel brand celebrated its 30th birthday in 2008. Thirty years during which it has worked hard to leave its mark everywhere in the world. Born out of the imagination of the amazing Renzo Rosso, Diesel has always affirmed its refusal to be dictated to by fashion. Diesel shapes fashion but is not subject to it. A rebellious attitude that has been rewarded with global success — the Diesel brand now has more than 5000 outlets and 300 boutiques under its own name. From Paris to Berlin to Tokyo, it is represented in 80 countries. Original, urban, cosmopolitan, the Diesel style is immediately recognisable. Its trademark qualities: bright colours, unprecedented room, vintage prints, a hint of provocation and a touch of avant-garde. Diesel shoes, bags and accessories also bear the hallmarks of excellent craftsmanship, beautiful materials, creative details and superior comfort.